VISION MONDAY’S “Most influential women in optical” - BRANDING

THE BRIEF

Vision Monday* (VM) is the ophthalmic industry’s go-to source for news and analysis, both online and in print. Each year, VM hosts the “Most Influential Women in Optical” (“MIWO”), an in-person gala luncheon (held alongside Vision Expo West in Las Vegas) that celebrates women in the optical industry.

In 2022, Vision Monday needed an identity system developed for the event, complete with a logo, sponsorship proposal, email campaign, merchandise/“swag,” and countless other promotional materials. It was also an especially important year since MIWO was celebrating its 20th anniversary.

THE SOLUTION

The client wanted something bold and energetic that celebrated the female spirit without feeling childish. Since the event aimed to represent all women in the optical space, the design also needed to feel diverse and welcoming to women of every background.

I wanted the branding to evoke elegance and femininity in a way that was loud and impossible to ignore. I paired hot pink with bright orange for a vibrant, high-energy palette and added a starburst in the background to create a fireworks-like pop.

Keep scrolling to see other logos I proposed for the event.

*Vision Monday in print reaches more than 20,000 influential retail buyers, and the Most Influential Women in Optical luncheon garners several hundred attendees every year.