VISION MONDAY LEADERSHIP SUMMIT LOGO - REFRESH

THE BRIEF

Vision Monday* (VM) is the ophthalmic industry’s go-to source for news and analysis, both online and in print. Each year, VM hosts the “Vision Monday Leadership Summit,” a high-profile event that brings industry leaders together to explore current optical trends and the future of vision care.

In 2021, VM approached me to refresh the Summit logo and create a new, complementary logo for their video series, “Micro Chats Macro Trends.”

THE SOLUTION

While we explored new directions, VM ultimately opted for a modernized version of their existing logo to maintain familiarity with their audience. They also wanted to emphasize the word “Summit,” which inspired me to form mountain peaks from the word’s double M’s.

I kept the brand’s signature blue palette, but enhanced it with bolder, more vibrant tones and subtle accents to add depth. I also designed the logo in a horizontal layout, which allowed “Leadership Summit” to take visual priority, (especially after they decided to strike the word “Global” from the event title).

With the Summit logo complete, I designed the Micro Macro logo using the same typeface, and echoed the mountain motif for brand consistency.

Keep scrolling to see other logos I proposed for the redesign.

*Vision Monday reaches over 20,000 retail buyers in print, and its annual Summit draws several hundred industry professionals.